Tim Tebow Is TiVo's New 'Brand Ambassador' (Video)
Tim Tebow: TiVo Brand Ambassador.
The wholesome New York Jets quarterback and boy wonder, who became a phenomenon last year for his public displays of spirituality on the field, has lined up a new gig off the field endorsing the TV-recording service.
The 25-year-old athlete will spread the gospel of TiVo via a social media and national advertising campaign including a series of TV commercials, the company said. TiVo will also offer a "Tim Tebow Zone" listing Tebow's favorite shows, movies and recommendations for kids' programming.
"I had no idea how great TiVo was until I started using it," Tebow said in a statement Wednesday. "I was blown away by the TiVo experience -- it was so much more than I thought. With always being on the road, I love having the ability to find exactly what I am looking for and watch it anywhere, any time."
He added: "The similarity in names caught my attention, but I quickly became a true believer. I'm looking forward to working with the great team at TiVo to spread the word."
Tebow is also a spokes-celebrity for Jockey International, Nike and FRS Healthy Performance energy drinks. Financial terms of his TiVo deal were not disclosed.
"TiVo is the only cable box that allows you to record four programs at once so you can watch the football game and still load up on all that other great Sunday night programming for the week. Tebow and TiVo have a lot in common -- so we decided to run with it," said Tom Rogers, TiVo President and CEO.
Here, he extols the virtues of TiVo, the "magic box":