Timberlake still up for two Emmys
Music and lyrics category moved to primetime show
But surprisingly, he missed out on becoming a multiple winner.
Timberlake is a double nominee in the original music and lyrics category, which he, along with Andy Samberg, won in 2007 for their "SNL" hit "Dick in a Box."
This year, he is up for his latest "SNL" collaboration with Samberg, "Motherlover," as well as for the 2008 ESPYs' title song, which he co-wrote.
The category has traditionally been presented at the Creative Emmys but was surprisingly missing from the lineup this year.
Asked about the omission, the Academy of TV Arts and Sciences said it had been moved to the main Primetime Emmy ceremony on Sunday.
The move raises eyebrows as the TV Academy had been looking to reduce the overload of awards presented during the live primetime ceremony and even tried to pre-tape some of them this year, but dropped the plan after a public outcry.
On the other hand, the original music and lyrics category has delivered some of the most memorable moments the Creative Emmys in the past two years, with the wins for "Dick" and another viral hit, "I'm Fucking Matt Damon," last year.
The TV Academy, CBS and producer Don Mischer undoubtedly are betting on the music and lyrics field to up the entertainment quotient of the Sunday show as it includes several crowd pleasers, the two Timberlake songs, Hugh Jackman's opening number from the Academy Awards and songs performed by Stephen Colbert and Flight of the Conchords.