Time, Getty Images breathe new Life into Web
EmptyThe executives at Time clearly believe in eternal Life.
The publishing giant said Tuesday that its venerable Life magazine will again be reincarnated, this time as Life.com. Time has partnered with Getty Images to launch Life.com in early 2009as a destination for thousands of new and classic photos.
The new version of Life, perhaps best known for its iconic images of presidents, war and Hollywood icons from the 1950s and '60s, follows the 2007 closure of the most recent Sunday supplement version of the magazine.
Time is looking to leverage the power of the Web to be timely and deep. Life.com will publish 3,000 new images each day from across the globe while also housing archives of thousands of Life magazine photos from the '30s through the '90s.
Executives said that Life.com will look to leverage the growing prominence of image search on engines like Google to drive traffic to the site.
Life.com also will feature several consumer-friendly offerings of the Web 2.0 variety, including the ability to share photos with friends and create special-interest photo collections. Users also will be able to purchase photo albums of user-generated albums on the site.
Mike Shields is senior editor at Mediaweek.