Time Warner, Comcast Expand TV Content Available Online
NEW YORK - Comcast Corp. and Time Warner on Tuesday took another step in the fight against potential cord cutting by making more TV content available online as part of their "TV Everywhere" push.
The two industry giants, which kick-started TV Everywhere about 18 months ago, on Tuesday unveiled a multi-year agreement that provides Comcast digital cable customers with expanded online access to TV content from TW networks, including TNT, TBS, CNN, HLN, truTV, Turner Classic Movies, Cartoon Network and Adult Swim.
The content - including such shows as The Closer, Conan, Lopez Tonight, Ben 10: Ultimate Alien, Glory Daze, House of Payne and Piers Morgan Tonight - will appear shortly after initial airings on Comcast’s www.XfinityTV.com on demand site, TW channel sites and iPad, iPhone and Android based tablet and phone applications.
The companies also said they have plans for live online streaming of TW networks later this year through Comcast, TW sites and/or apps.
Research firm eMarketer estimates that more than 70 million adults will watch TV shows online in the U.S. this year, up from 58.9 million in 2010 and 49 million in 2009.
“This multi-year agreement with Time Warner is a significant next step in our vision to deliver more content to our customers on any device, at anytime and anywhere,” said Comcast chairman and CEO Brian Roberts.
“When we first announced the TV Everywhere initiative with Comcast and Brian Roberts 18 months ago, it was an untested idea facing technical doubts and competitive pressures - but already more than 50 million consumers can
experience some form of it from a wide range of content providers and distributors,” said TW chairman and CEO Jeffrey Bewkes. “This landmark agreement between Turner and Comcast, along with our separate recent deal between Comcast and HBO, really solidifies our partnership in this effort.”