TiVo, Best Buy ink strategic alliance
To 'transform the digital home entertainment experience'NEW YORK -- DVR pioneer TiVo and consumer electronics retailer Best Buy have struck a strategic alliance that they argue will "transform the digital home entertainment experience."
For TiVo, the partnership will help drive greater distribution of its products, while it will provide Best Buy with a digital platform to strengthen its customer relationships.
For example, the partners said they plan to investigate development of a unique user interface for TiVo DVRs purchased at Best Buy, which would allow Best Buy to better market its digital content services and store offers.
"Best Buy and TiVo together will open up a variety of new ways for consumers to get the most out of their entertainment experience, have more digital content choices and get on-demand access to Best Buy's trusted perspective in consumer electronics," said Chris Homeister, senior vp of entertainment at Best Buy.