TLC programs Pinvidic and Myers sr. vps

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Angela Shapiro-Mathes, TLC's new president and GM, has beefed up the channel's executive ranks by tapping Brant Pinvidic and Deborah Adler Myers to serve as co-heads of programming at the Discovery Communications-owned cable network.

Pinvidic and Myers have been named senior vps programming, overseeing all development and current programming for the channel. Pinvidic will have primary responsibility for primetime, while Myers will lead daytime and fringe.

Pinvidic will be based in Los Angeles, and Myers is based in Silver Spring, Md. Both report to Shapiro-Mathes, who joined Discovery Communications on July 1 and runs TLC as the company's first Los Angeles-based network.

Pindivic most recently was senior vp development at Los Angeles-based GRB Entertainment. Myers, who joined Discovery in 2005, has been responsible for more than 500 hours of content across all of Discovery's networks.

"Debbie and Brant share my passion and vision for this channel, and I'm thrilled to have these two incredibly talented creative executives on our team," Shapiro-Mathes said.

The news follows the recent appointment by Shapiro-Mathes of Regina DiMartino as executive vp marketing. Meanwhile, TLC veteran Christian Drobnyk will continue to work as senior vp at the channel, focusing on business functions including research, acquisitions and scheduling across all dayparts.

At GRB Entertainment, Pinvidic headed the company's reality and scripted development and served as key liaison to the networks' alternative programming divisions. He has executive produced such projects as Fox's "The Princes of Malibu," WE's "Kari Whitman: Designer to the Stars" and Court TV's "My First Homicide."

At Discovery, Myers played a key role in the launch of TLC's "Little People, Big World," among others. Before joining Discovery, she headed her own production company, Aha! Entertainment, and served for eight years as vp programming and development at E!
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