TLC's Reach to Cross 100 Million Homes Internationally Next Week
“TLC's brand strength and programming diversity has become a powerful complement to the Discovery Channel brand," says Discovery Networks International boss Mark Hollinger as he eyes continued growth abroad.
NEW YORK -- Cable network powerhouse Discovery Communications' Discovery Networks International unit will as of Nov. 2 surpass its year-end target of getting TLC into 100 million households abroad.
TLC launches in Finland and Portugal next month following a rollout in Africa, Denmark and Latin America. TLC will then be available in nearly 170 markets, making it the most widely distributed female-targeted entertainment and lifestyle channel brand in pay TV, the company said.
Overseas, the network provides a mix of worldwide TLC hits, such as Cake Boss and Sister Wives, and original international series, such as My Naked Secret, Don't Tell The Bride and Money on The Menu, produced by DNI¹s in-house production and development unit.
The network will now reach more than 100 million households internationally and 200 million worldwide, said Mark Hollinger, president and CEO, Discovery Networks International. “TLC's brand strength and programming diversity has become a powerful complement to the Discovery Channel brand -- and the strong ratings generated by both TLC programming from the United States and original series created by DNI's production team are already attracting loyal audiences in multiple markets around the world," he added.
TLC will launch in Finland on Nov. 1 and in Portugal a day later. In Latin America, Discovery Travel & Living will become Travel & Living Channel (TLC) as of Nov. 1 and be available to viewers in 38 countries in the region.
Earlier this month, TLC launched in 46 countries across Africa via distribution partner Multichoice, the biggest pay TV operator in sub-Saharan Africa. TLC also launched in Denmark on Oct. 6 to 1 million households.
TLC now ranks as the number one international travel and lifestyle channel in Asia Pacific and the top lifestyle channel in Poland in the key women 25-49 demographic.
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