TLN, Hemisphere Media Expand Pact to Target Canadian Hispanic Market
Three new U.S.-based Spanish-language channels are headed to Canada.
Canadian broadcaster TLN Telelatino and Miami-based Hemisphere Media on Tuesday unveiled a deal at NAPTE to bring three more U.S.-based Spanish-language cable channels to Canada.
TLN, aiming to become the biggest player in the fast-growing Canadian Hispanic market, will represent and promote Centroamerica TV, which targets Central Americans living in the U.S., Television Dominicana, for Dominicans in the U.S., and WAPA America, the cable-network arm of Puerto Rico’s top-rated TV station.
TLN earlier brought the Spanish-language movie channel Cinelatino, also from Hemisphere Media, to Canada as it offers a blend of telenovelas, Latin American dramas, news shows and award shows like the Latin Grammys and the Billboard Latin Music Awards to target Canada's Hispanic market.
The Hemisphere Media deal follows TLN last year pacting with Univision Communications to rebrand and relaunch its TLN en Espanol cable channel as Univision Canada. “We are confident our channels will help drive subscriptions for our Canadian distribution partners looking to attract and retain Hispanic viewers," said Alan J. Sokol, president and CEO of Hemisphere Media, on Tuesday in a statement.