'TMZ' still in syndie zone
'Wilkos' only rookie to see gainsAfter two weeks in first-run syndication, entertainment mag "TMZ" still leads the pack, while talker "The Steve Wilkos Show" is maintaining its standing as the only newcomer to improve on its lead-in average.
"TMZ" posted a 1.7 household rating/3 share (weighted metered market average) for all primary runs during its first two weeks on the air, according to Nielsen Media Research. The strip is down 19% from its lead-in average and off 23% from its year-ago (September 2006) time-period average.
The daytime talker "Wilkos" averaged a 1.1/4 for primary runs in its first two weeks, up 10% compared with the lead-in average and even with its year-ago time-period average.
Meanwhile, the game show "Merv Griffin's Crosswords" and court show "Judge David Young" each averaged a 0.8/2 in their first two weeks. "Crosswords" is off 20% from its lead-in average and down 38% from the time-period average a year ago, while "Young" is even with its lead-in but down 20% from the year-ago average.
Another game show, "Temptation," averaged a 0.5/2 in the same time frame, down 17% from its lead-in average and off 50% from the September 2006 time-period average.
Among off-net newcomers, "Two and a Half Men" posted a 2.2/4 in its first two weeks, up 10% from the lead-in but down 4% from a year ago; "Family Guy" averaged a 1.9/4, down 5% from its lead-in and September 2006; and "George Lopez" earned a 1.0/3, even with its lead-in but down 9% from a year ago.
"Law & Order: Criminal Intent" made its debut as a strip last week, averaging a 1.0/3 in its first week in broadcast syndication. That's down 9% from its lead-in and even with its year-ago time-period average.
Among the new weeklies, "Law & Order: Special Victims Unit" posted a 1.4/3 in its first weekend, down 13% from its lead-in but up 27% from a year ago, while "Cold Case" drew a 0.7/2, down 30% from its lead-in and off 22% from a year ago.
The weekly "The Dead Zone" is averaging a 0.6/3 after two weeks, down 54% from its lead-in and off 25% from September 2006.