TNT Targets 'The Closer,' 'Rizzoli & Isles' Fans with Weekend Event Sweepstakes
NEW YORK - TNT, part of Time Warner's Turner Broadcasting unit, has partnered with Hyatt Hotels to organize what it calls the Armchair Detective Mystery Weekend targeting fans of The Closer and Rizzoli & Isles, the New York Times reported.
The two February weekends, to be held at Hyatt Regency resorts in California and New Mexico, will provide 50 winners of sweepstakes a chance to solve make-believe crimes. A Web site will accept entries through Dec. 31. The weekends will be in February and each will involve 25 sweepstakes winners and their guests at a Hyatt resort.
“Our audiences have much more of a desire to engage more deeply with our brands and our shows,” Tricia Melton, senior vp of marketing for TBS, TNT and Turner Classic Movies, told the Times.
The experience to emulate the stars of the two TNT series is intended for an audience segment that “at TNT we affectionately call armchair detectives,” she added. These viewers are women who have “an analytical tendency,” she explained, and “a real love for solving the cases” along with the characters on the shows.
TNT hopes that actors, writers and producers of The Closer and Rizzoli & Isles may participate in the weekend events, the Times said.
The TNT promotion is part of a trend that has seen networks take shows into real life, such as a C.S.I.: The Experience exhibit, the TCM Classic Cruise, to be held in December and sponsored by the Turner Classic Movies cable channel, and the MythBusters: Behind the Myths Tour, a live event featuring the hosts of the Discovery series.