'Today,' 'Good Morning America' Set Records With Royal Wedding Broadcasts
The two morning shows pull in their biggest viewership numbers in years, while "Early Show" fails to match its competitors.
NBC's Today and ABC's Good Morning America scored big with their coverage of Friday's royal wedding.
The nuptials -- between Prince William and Kate Middleton, now Duke and Duchess of Cambridge -- drew more than 9.6 million total viewers for Today from 7-9 p.m., according to fast national data from Nielsen. That marks the show's biggest single-day audience since Nov. 8, 2000, the day after George H.W. Bush was elected president.
Meanwhile, GMA averaged 8.7 million viewers from 7-9 a.m., marking the network's most-watched morning telecast in nearly 20 years, since at least September 1991, predating Nielsen's electronic database.
CBS, however, didn't reach the same highs as its competitors, with The Early Show pulling in 3.9 million viewers from 7-9 a.m.
According to Nielsen, coverage of the wedding itself, which 11 U.S. networks aired live between 6 and 7:15 a.m. EST Friday morning, drew a total 22.8 million viewers.