TOMS Teams Up With Audi of America for a Limited-Edition Shoe
In addition, the philanthropic-minded shoe brand is launching a virtual reality giving program.
TOMS founder Blake Mycoskie has hit the ground running this summer with two charity-driven projects. On the heels of the launch of an Audi of America limited-edition collab, TOMS Chief Shoe Giver has also announced a new Virtual Reality Giving Program, set to debut in stores on July 1.
"TOMS is using virtual reality to change the way you see and experience giving," Mycoskie says. "We collaborated with VRSE and director Jon Watts, who was also just announced as the director for the new Spiderman, and created a four-minute documentary-style film of a real Giving Trip."
"Using custom tools and technology, an original 360-degree, 3D experiential film gives users the chance to participate in a TOMS Giving Trip to Peru with one of our Giving Partners," Mycoskie says of the program, which will launch with in-store Virtual Reality headsets.
The news follows in the wake of the launch of TOMS' most recent collaboration, in tandem with Audi of America. Through Aug. 4, customers who purchase or lease a new or certified pre-owned Audi will have a chance to slip their feet into a pair of limited-edition alpargatas (available in men's, women's, youth and tiny TOMS sizes), emblazoned with the brand's iconic four rings. In turn, TOMS aims to donate up to 55,000 pairs of shoes to children in need through its signature one-for-one giving model (no word on a one-for-one car program yet ... we kid, we kid).
"Both TOMS and Audi have something very similar in their approach — they challenge the norm," Mycoskie says. "From Audi flipping the script on luxury vehicles to TOMS creating a new way of doing business, both have challenged the status quo and have in turn set themselves apart."