Ridley and Tony Scott Collaborating on 'Call of Duty' Digital Content

More than 6,000 gamers have converged at Raleigh Studios in Playa Vista for Activision’s two-day video game festival, Call of Duty XP. During the opening keynote, Activision CEO Eric Hirshberg announced that Ridley and Tony Scott are creating an exclusive online series called Friday Night Fights that will be part of Call of Duty Elite.

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Elite is a new online service aimed at the 30 million Call of Duty gamers. While much of the online content will be free, Activision is offering a premium service with exclusive content that will cost $50 per year. Elite TV will be part of that premium offering.

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Ridley Scott Associates’ Friday Night Fights will focus on video game competitions between rival groups like football versus soccer fans, New York Yankee fans versus Boston Red Sox fans, firemen versus cops. Celebrity rivalries will also be featured in the series. The competitors will settle their differences by playing Call of Duty: Modern Warfare 3.

Elite TV will also include a premium episodic content from producers Will Arnett and Jason Bateman’s DumbDumb production company, in association with Ben Silverman’s multimedia studio, Electus. One of the shows, n00b tube!, will select user-created videos featuring game play from Call of Duty: Modern Warfare 3 and provide comedic voice-over “smack talk” commentary from Arnett and Bateman. The second program, Cocked Hammers, will be an animated comedy series.

This online programming will run on a weekly basis and launch this fall in tandem with the November 8 release of Call of Duty: Modern Warfare 3. Additional original content will be added to Elite TV moving forward.

The paid Call of Duty Elite subscription will also include monthly downloadable content, including new multiplayer maps, new game modes and Spec Ops missions. There will also be exclusive daily online tournaments for players to win both virtual and real prizes, including iPad 2s and Jeeps.

Activision is hosting a two-day $1 million Call of Duty tournament at Call of Duty XP. In addition, a GI Joes vs. Pros area was set up on the main stage with Oklahoma City Thunder NBA stars Kevin Durant and Russell Westbrook taking on active duty military on Xbox Live Friday and Miami Heat NBA star Chris Bosh and Minnesota Timberwolves NBA star Kevin Love competing on Call of Duty tomorrow.

Call of Duty XP will close each night of activities with a concert. Dropkick Murphys perform Friday with Kanye West taking the stage to close out the festival Saturday night.

At the event, Activision announced a $400 special edition Call of Duty: Modern Warfare 3 Xbox 360 console, which will ship November 8 for $399.99 with a copy of the game, two wireless controllers, a 320GB hard drive and a wireless Bluetooth headset.