Top Baseline execs to leave NYT service

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NEW YORK -- Rafi Gordon and Alex Amin, the heads of the New York Times Co.-owned Baseline StudioSystems, are leaving the entertainment industry research service, the company said Friday.

A spokeswoman for the Times said that Baseline president Gordon and executive vp Amin will move on "to pursue a new Internet startup, which is noncompetitive with any New York Times Co. business." She did not have further information on the startup.

The spokeswoman said the two will stay on until a new president has been named, which is expected to happen in the spring.

"Baseline's successful growth strategy will continue on course, including the enhancement of the core StudioSystems, data syndication, the launch of InBaseline and integration with NYTimes.com systems," the spokeswoman said.

Santa Monica-based Baseline StudioSystems was acquired by NYT in August for $35 million from Hollywood Media Corp.

The company, formed after Hollywood Media merged the separate Baseline and StudioSystems acquisitions, supplies proprietary information about the entertainment industry to subscribers, which include studio and TV production companies. Baseline also syndicates and licenses nonprofessional entertainment information to consumer Web sites.

Gordon and Amin had been the leaders of the company before the sale. They report to Vivian Schiller, senior vp and GM of NYTimes.com.
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