Top Weinstein Co. Sales Exec Exits for A&E Post (Exclusive)
Relativity Media's Zoe Fairbourn will replace Still in the position.
The Weinstein Company’s longtime promotions and integrated marketing head Lance Still has left the company to join A&E Networks in a top post.
TWC, which has lost a number of top executives over the past year, has moved quickly to hire Relativity Media's Zoe Fairbourn to replace Still, who had been a key figure in bringing lucrative sponsorship money into the company, particularly for TWC’s Project Runway franchise.
Fairbourne, who was executive vp strategic partnership at the bankrupt studio, has been named executive vp promotions and integrated marketing at TWC, the same title Still has held since 2008.
In her new post at A&E, Still's title will be senior vp branded content for A+E Networks advertising sales. She will spearhead ad sales and product integration.
Fairbourn will report directly to co-chairmen Harvey and Bob Weinstein in addition to TWC COO and president David Glasser, who recently decided to return to the studio after announcing his resignation in July. Fairbourne will be responsible for overseeing global promotions, branded entertainment, consumer products, licensing, product integrations, corporate sponsorship and strategic alliances for TWC and its genre label Dimension Films.
“We are very excited for Lance in her new endeavors, but are thrilled to have Zoe bringing her strengths and creative talents to TWC,” Glasser said. “Zoe’s background with studios, agencies and corporations will be a huge asset to TWC in continuing to integrate global brands with our properties in film, television, publishing and home entertainment.”
Added Fairbourn: "The Weinstein Company’s reputation for creating outstanding content in both film and television is unparalleled. I’m looking forward to working with Harvey, Bob, David and the TWC team in creating new ways for our brands to collaborate on the studio’s upcoming film and TV slates.”
At Relativity, Fairbourn oversaw corporate partnerships as well as promotions and integrated marketing for the studio's TV, film and digital projects. In addition to her studio experience, Fairbourn previously worked at WME in the agency’s marketing department, managing corporate partners such as Best Buy, Swarovski and various Interpublic Group brands.