Topps investing in anime TV series 'Monsuno'

FremantleMedia to distribute show aimed at boys 6-11

More MIPCOM news

Topps, the trading-card company co-owned by Michael Eisner, has become an investor in an original anime TV show that is seeking a U.S. home, the partners are set to announce Tuesday.
 
FremantleMedia has signed on to distribute the show, "Monsuno," created and produced by Pacific Animation Partners, a joint venture formed by toy company Jakks Pacific and Japanese entity Dentsu Entertainment.
 
"Monsuno" is an original property targeting boys 6-11 with a plot that revolves around DNA from a monster and powerful children who protect Earth from those who would rather see it destroyed.
 
Just as Jakks will release a line of toys around "Monsuno," scheduled to launch in a year or so, Topps will provide trading cards.
 
Beyond that, financial arrangements weren’t disclosed.
 
Dentsu and Fremantle are pitching the project -- 52 30-minute episodes -- this week at MIPCOM, and Jakks is showing off action figures, collectibles and other "Monsuno" gear at its showroom in Santa Monica this week and next, coinciding with the Fall Toy Preview confab in Dallas.
 
Eisner, through his Tornante investment company, purchased Topps three years ago with Madison Dearborn Partners for $385 million. Topps brands include such confections as Bazooka bubble gum, Baby Bottle Pop and Ring Pop.
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