Toronto Audience Awards to Use Online Balloting
TORONTO – The search for the next Oscar frontrunner out of the Toronto International Film Festival has gone digital.
Festivalgoers in Toronto have long been able to fill out ballots for their favorites films at TIFF at local cinemas.
And that has produced audience award winners like Slumdog Millionaire, American Beauty and The King’s Speech that rode a wave out of Toronto to Academy Awards glory.
Now the prestigious festival is migrating to the Internet as it allows festival attendees to use their tickets as secure ballots to vote online for three awards sponsored by Blackberry: the People’s Choice Award, the People’s Choice Documentary Award and the People’s Choice Midnight Madness Award.
The online balloting will take place on a mobile-friendly website at www.tiff.net/vote.