Toronto 2011: Cross Country Acquires Canadian Rights to 'Atlas Shrugged: Part 1' (Exclusive)
Zanne Devine's new Canadian distribution shingle acquires domestic rights to the long-awaited film version of Ayn Rand's controversial novel.
TORONTO -- Will Canadians tea partiers embrace a conservative movie?
Indie distributor Cross Country Entertainment has acquired the Canadian rights to Paul Johansson’s Atlas Shrugged: Part 1, the independently financed adaptation of the Ayn Rand novel.
Vancouver-based Cross Country, which is co-run by Zanne Devine of Pacific Northwest Pictures and Michael Taylor of Multiple Media Entertainment, grabbed all rights to the $10 million picture, which was independently released stateside in April 2011.
News of the Canadian distribution deal emerged Friday at the Toronto International Film Festival.
The U.S. release was done with a low marketing budget as the producers targeted tea partiers.
Atlas Shrugged: Part 1 stars Taylor Schilling (Mercy), Grant Bowler, Matthew Marsden and Edi Gathegi. Harmon Kaslow and John Aglialoro co-produced the movie based on a screenplay by Brian Patrick O’Toole and Aglialoro.
Cross Country Releasing, a division of Cross Country Entertainment, will release Atlas Shrugged: Part 1 nationwide.