Trailer Report: 'Despicable Me 2' Continues as Top-Viewed Coming Attraction
Despicable Me 2 (Trailer no. 3) continued its reign as one of the summer's most viewed trailers.
It recorded 4.7 million views on YouTube, according to tracking service Zefr, to finish as the week's most viewed trailer.
The trailer has recorded more than 64 million views since its official release in March.
Finishing second was the summer's trailer champ: Fast & Furious 6 (trailer No. 1). The preview for the Vin Diesel-The Rock-Paul Walker action romp recorded 1.7 million views to push its lifetime total to 132 million views.
Fast & Furious 6 continues to perform well internationally at the box office, grossing $547 million outside of the U.S., accounting for 70 percent of its total gross.
This week featured a surprisingly large disconnect between box office and trailer views.
Lee Daniel's The Butler, which claimed the top spot at the weekend box office with $24.6 million, was not among the top 25 viewed trailers.
Other top-grossing movies whose trailers were not among the week's 25 most viewed trailers were Planes (third at the box office with $13.4 million) and Percy Jackson: Sea of Monsters (sixth, $8.8 million).
With no new trailers debuting this week, the rest of the top 10 was a scramble.
Despite the trailer views, Jobs could only muster $6.7 million at box office during its opening weekend. Interest in the movie based on its trailer views has been middling.
It was No. 11 last week overall. Jobs' engagement score (which calculates a number based on how often the trailer was favorited by viewers, the length of time each viewer watched and other factors) was just 105 (where 100 equals the average for all trailers) as measured on Zefr's trailer channels.
The movie's social score (measuring its sharing behavior on social media sites) was 103 (again 100 equals the average trailer).
By contrast, Thor recorded an engagement score of 135 and 300 hit 122.
Spots two to seven were closely grouped together, with 700,000 views separating them. In contrast, 3 million views separated Despicable Me from the No. 2 spot
As an indication of how scrambled the trailer rankings were this week, One Direction rose from the 23rd spot and 47 Ronin from the 32nd spot.
Both movies recorded very high engagement scores, with One Direction at 141 and 47 Ronin at 130, suggesting a strong positive reaction from fans.