Trailer fans are heading in One Direction this week.
The debut trailer
for the hit boy band's combo behind-the-scenes/concert movie was the most watched preview during the week of June 24-30, according to Zefr.
It recorded 6.8 million views on YouTube in its first week.
PHOTOS: 26 of Summer's Most Anticipated Movies: 'Man of Steel,' 'Wolverine,' 'The Lone Ranger'
One Direction: This Is Us arrives in theaters on Aug. 30.
In advance of its July 3 opening, the third trailer for Despicable Me 2 jumped to the second spot from No. 10 the previous week, recording 4.3 million views.
Trailer views for Despicable 2 correlate strongly with early box-office tracking for the movie, which is predicted to take in about $110 million over the long holiday weekend.
By contrast, no trailer for Lone Ranger, the week's other big release, cracked the top 10 and the movie is tracking softly, with an expected opening in the $65 million to $70 million range.
Man of Steel
Analysts have speculated on why the movie seems to be failing to connect with audiences.
Fast & Furious 6's first trailer was the third-most-viewed preview of the week, jumping from the seventh spot the week prior.
The Paul Walker/Vin Diesel car heist movie's promo garnered 3 million more views, lifting its lifetime total to 115 million views since debuting online Feb. 5.
The movie, which has grossed $682 million worldwide to date, rolls out in China and Japan later this month.
also saw a jump in advance of a wider international rollout, recording 1.9 million views to rise from the eighth-most-watched trailer
to fifth place on the list.
's upcoming movie Thanks for Sharing
made a surprise appearance in the top 10, netting 1.1 million views in the trailer
's debut week.
Interest in the trailer was spurred by images of Paltrow stripping down to lingerie, revealing her enviable body, which received wide media coverage
See the full list below.