Trailer Report: One Direction's 'This Is Us' Debuts at No. 1
The boy band's first trailer recorded 6.8 million views in its first week online, and strong interest in "Despicable Me 2" made it the second-most watched online promo for June 24-30, with 4.3 million views.
One Direction: This Is Us arrives in theaters on Aug. 30.
In advance of its July 3 opening, the third trailer for Despicable Me 2 jumped to the second spot from No. 10 the previous week, recording 4.3 million views.
Trailer views for Despicable 2 correlate strongly with early box-office tracking for the movie, which is predicted to take in about $110 million over the long holiday weekend.
Analysts have speculated on why the movie seems to be failing to connect with audiences.
Fast & Furious 6's first trailer was the third-most-viewed preview of the week, jumping from the seventh spot the week prior.
The Paul Walker/Vin Diesel car heist movie's promo garnered 3 million more views, lifting its lifetime total to 115 million views since debuting online Feb. 5.
The movie, which has grossed $682 million worldwide to date, rolls out in China and Japan later this month.