Transatlantic 3-D prediction by Katzenberg

Empty

"I think in a reasonable period of time, all movies are going to be made in 3-D," DreamWorks Animation CEO and 3-D champion Jeffrey Katzenberg predicted Sunday during an event that was introduced as a historic step in broadcasting.

In the first live transatlantic telecast in high-definition digital 3-D, Katzenberg spoke from the DreamWorks Animation campus in Glendale to an estimated 1,000 delegates — all wearing 3-D glasses — at the International Broadcasting Convention in Amsterdam.

"When the audience experiences this and sees how exceptional it is," Katzenberg said, "and the filmmakers understand how much greater an experience they can offer their audience and they can have as a filmmaking tool, I think 2-D films are going to be a thing of the past.

"You are going to see 3-D roll out into all facets of our lives and our culture," he said, suggesting 3-D opportunities "on the Internet through the Web, and you can do this on laptops, computers and all kinds of handheld devices."

During the program, he showed a 3-D test clip from "Kung Fu Panda" and previewed a scene from DWA's first digital 3-D title, "Monsters Vs. Aliens," which is slated to open March 27. (partialdiff)
comments powered by Disqus