'Transformers' back with Blu-ray

Boosted by new format, two-disc edition of Par-D'Works action film debuts at No. 3

Last week will go down in history as Blu-ray Disc's coming-of-age party. Paramount/DreamWorks' two-disc special edition of a catalog title, "Transformers," debuted at No. 3 on the national sales chart, primarily because of strong Blu-ray sales.

Indeed, more than two-thirds of the first-week sales total was generated by the Blu-ray version, according to Nielsen VideoScan First Alert data. "Transformers" initially was released a year ago on DVD and HD DVD only.

Not surprisingly, "Transformers" also topped the Blu-ray First Alert sales chart for the week ending Sept. 7, with the second-ranked Blu-ray seller, Disney's "Tim Burton's The Nightmare Before Christmas," moving just 13% as many units as "Transformers" in its sophomore week in stores.

Overall, the top home video seller for the week was Universal's Season 4 set of NBC's "The Office," while Disney's direct-to-video "The Little Mermaid: Ariel's Beginning" continued to rack up strong sales in its second week, finishing at No. 2. On Home Media Magazine's video rental chart for the week, Fox's "What Happens in Vegas" remained in the No. 1 spot for the second consecutive week, experiencing a slight drop-off in rental activity of just 17% from the previous week. Another Fox title, "Street Kings," repeated at No. 2, while Sony's "Prom Night" finished at No. 3. (partialdiff)
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