'Transformers' roars out of box

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The home entertainment industry got a much-needed shot in the arm last week when Paramount/ DreamWorks' "Transformers" set a first-week DVD sales standard for the year: 8.3 million units sold in the first six days after the summer theatrical blockbuster's Oct. 16 release.

The film also posted the best first-day sales of 2007, with consumers buying more than 4.5 million units on the DVD's Tuesday street date. "Transformers" also sold more than 100,000 HD DVDs that day and 190,000 HD DVDs its first week, breaking both records for the 18-month-old format.

"The performance of the 'Transformers' DVD and HD DVD has demonstrated the phenomenal success of this global franchise," said Kelley Avery, president of worldwide home entertainment for Paramount Pictures. "We're happy to be kicking off the fourth quarter with a title that clearly shows home entertainment releases are still an event that drives consumers into stores — which is a win for both content providers and retailers."

"Transformers," directed by Michael Bay and executive produced by Steven Spielberg, earned $316.5 million in U.S. theaters, with a total global boxoffice of more than $700 million.
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