'Transformers' sequel screens at CineExpo
'Lovely Bones,' 'Shutter Island' get sneak peeks at confabMore CineExpo coverage
AMSTERDAM -- Paramount followed a high-energy slate presentation here Monday with a pair of screenings of its upcoming summer tentpole "Transformers: Revenge of the Fallen" at a local Imax theater.
"It's bigger, it's louder, and it still has Shia LaBeouf and Megan Fox," Par international exec vp distribution Roger Pollock quipped in introducing "Revenge."
The screenings were part of opening-day activities of Cinema Expo, which runs through Thursday. Most of the annual exhibition confab's activities are being staged at the RAI convention center.
"Revenge" got a jump on its imminent launch in the U.S. and other global territories with a $20 million bow in Japan and the U.K. last weekend. The figure includes $510,000 from seven Imax screens in the U.K. and three Imax screens only recently installed in Japan, representing a mind-bending $51,000 per specialty venue.
Imax Filmed Entertainment chief Greg Foster noted director Michael Bay used Imax cameras in producing the action sequel to maximize playability in the format.
Included in Par's show reel -- introduced by Par international president Andrew Cripps -- were trailers for a couple of the studio's big fourth-quarter titles: Martin Scorsese's action thriller "Shutter Island," starring Leonardo DiCaprio and Michelle Williams, and Peter Jackson's horror fantasy "The Lovely Bones," with Rachel Weisz and Mark Wahlberg. The distributor also teased its July 2010 opener "The Last Airbender," from M. Night Shyamalan.
Elsewhere among Cinema Expo's first-day offerings, Summit Entertainment screened the youth comedy "Bandslam," set to open domestically on Aug. 14.
Program highlights set for Tuesday include a Fox slate presentation that's expected to feature extended clips from Jim Cameron's "Avatar," a 3-D scifi tentpole scheduled for release around the world in December. Fox also will screen its 3-D summer three-quel "Ice Age: Dawn of the Dinosaurs," and Sony will show its Katherine Heigl/Gerard Butler starrer "The Ugly Truth."