'Treatment' starts slowly

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HBO's critically acclaimed drama "In Treatment" premiered to relatively weak ratings Monday night.

"In Treatment" — marking the first time an HBO series has been stripped Monday-Friday — averaged 446,000 viewers for its debut. It built upon its lead-in, a repeat of "Flight of the Conchords," though it did not fare as well as the previous premiere on HBO, "Tell Me You Love Me," which averaged 965,000 viewers. But HBO is trying several different ways to market the show, including offering the first five episodes on HBO.com, iTunes and HBO On Demand.

Meanwhile, Comedy Central's "The Daily Show With Jon Stewart" and "The Colbert Report" — without writers — have been showing double-digit gains in some demos when compared with January 2007, when its writers were working.

"Daily Show" jumped 38% year-to-year in men 18-24, while "Colbert" was up 70% in the same demo. "Daily Show" averaged 1.4 million viewers and a 0.8 rating in 18-49. "Colbert" averaged 1.2 million viewers with a 0.7 rating in 18-49.

Also Monday night, Fox News Channel averaged 4.5 million viewers for coverage of President Bush's final scheduled State of the Union address, according to Nielsen Media Research data. That was more than CNN (2.7 million) and MSNBC (1.2 million) combined.

MTV's "Making the Band 4, Season 2" averaged 2.2 million viewers for its premiere Monday night — the highest-rated season premiere among 12-34 for the show since June 2004.
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