Pret-a-Reporter

Sneaker Brand Creative Recreation Taps Music Royalty for New Campaign (Exclusive)

Courtesy of Creative Recreation
Trey Smith, left, and Quincy Brown

Trey Smith, son of Will Smith, and Quincy Brown, son of Al B. Sure and stepson of P. Diddy, star in the latest ads.

Creative Recreation, the quintessential Los Angeles sneaker brand, has tapped two of Hollywood's royalty to star in their new ad campaign: Trey Smith, known for his appearance in dad Will Smith's video "Just the Two of Us" and who is now a successful DJ under the name AcE, and actor, model and recording artist Quincy Brown, the son of Al B. Sure and stepson of P. Diddy. The brand, known for its street style-meets-laid back SoCal vibe, has become a ubiquitous part of the sneaker scene.

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Twenty-four-year-old Brown recently starred in the 2015 acclaimed film, Dope, and noted, "Sneakers are definitely the whip cream on a sundae. It’s actually the cherry on top." Going on to say how shoes define one's character he said, "Shoes can tell a lot about you, especially with the style. If you’re rocking your jeans over them or you got the tongue out, there’s a lot of things you can break down to it — the cherry on top. What kind of cherry is it? Some people got just the regular cheap cherries. Every time I do a dessert, I make sure I do the cherries with the seed in them. You got to do a little more work, you can’t just eat the cherry off the top. So that’s how shoes are to me."

Smith weighed in, noting that being a football star growing up, his early love for clunky athletic sneakers has given way to a more refined look as he has gotten older. "As I got older I wanted to simplify. I started not to really care for big shoes — that's when I started wearing Creative Recreation."

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He also noted his predilection for shoes that aren't too flashy, "I feel like the shoes I wear each day set a piece of that day’s tempo. When I'm DJ'ing I usually like any sleek low profile shoes — when I’m up there on stage I don't want shoes being louder than my mix. My black CR 'Cesario's' are my favorite — I love that silver emblem."

Being that both are young creatives, Smith noted that his famous father reminds him that "Everything you touch, make it better." Brown added: "Whether it’s a device, a phone, a shoe, no matter what it is — being creative is almost like that state of zen. It’s like therapy, just trying to dig deeper to be creative."

Words (and shoes) to live by.

CAMPAIGN STAR: Quincy Brown (Photo courtesy of Creative Recreation)

AcE'd IT: Trey Smith (Photo courtesy of Creative Recreation)

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