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Tribeca Film Fest Launches Music Video Challenge With Damon Albarn, Ellie Goulding, Aloe Blacc

Damon Albarn live 2013 L
Associated Press
Damon Albarn

People can create interactive clips for one of three songs, with the winning project for each screening at the Tribeca Film Festival in April.

The Tribeca Film Festival has launched a music film challenge, in which content creators and storytellers can create interactive music videos for songs by Ellie Goulding, Aloe Blacc and Damon Albarn. The winning project for each artist will screen at the 2014 Tribeca Film Festival, which runs from April 16 to 27.

Starting Tuesday, participants can go to genero.tv/Tribeca to create a music video set to a song by one of the three artists, using Interlude's self-service interface Treehouse.

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Filmmakers can select from Albarn's "Heavy Seas of Love," Goulding's "Dead in the Water" and Blacc's "Ticking Bomb." Submissions are due by Mar. 27. A jury will then select finalists for each of the three songs, with the artists helping to select the winners. The winning filmmakers will receive $10,000 each and a trip to attend the Tribeca Film Festival, where their music videos will screen.

“New technologies are unlocking a world of storytelling opportunities for filmmakers to captivate, engage, and entertain audiences," Tribeca Film Festival co-founder Jane Rosenthal said in a statement. "We are always looking for ways to introduce new technology to the filmmaking community at the Festival."

Blacc, who provided vocals for Avicii's "Wake Me Up" added: "I'm excited to see how 'Ticking Bomb' is interpreted by Genero's community of directors. Whilst the song is meant to shed light on an issue close to my heart, I'm interested to see how the song inspires and translates through Genero's community. I'm definitely not expecting videos that offer a literal interpretation of the lyrics, and I'm looking forward to seeing what you come up with!"

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Genero.tv connects musicians with a global community of more than 250,000 filmmakers, providing a platform for artists to find video directors. The Genero community has created more than 5,000 videos, including official clips for Moby, M83, James Brown, Muse, John Mayer, Duran Duran, David Bowie, The Flaming Lips, Ringo Starr, David Guetta, Passion Pit and Linkin Park.

The finalists' films will be showcased during the Tribeca Online Festival and displayed throughout Festival venues and lounges via interactive kiosks.

The contest is a partnership with the Lincoln Motor Company.