Tribune to consolidate Miami operations
EmptyIn a sign of things to come at Tribune under the new management of Sam Zell and Randy Michaels, the company announced Wednesday that it will combine the broadcast and newspaper operations of its Miami local media properties.
WSFL, the company's CW affiliate, will move into existing space at the South Florida Sun-Sentinel's offices in Ft. Lauderdale, "to create a media powerhouse" the company said. Under the same roof, the Sun-Sentinel will serve as the content engine for WSFL's on-air and online programming.
With the consolidation, Howard Greenberg, president and publisher of the Sun-Sentinel and interim publisher of the Orlando Sentinel, will also take on additional responsibilities as general manager of WSFL. He replaces Rich Engberg.
The practice is not unusual. In Tampa, Media General has combined its TV operations of WFLA-TV, the NBC affiliate with the Tampa Tribune.
"This strategy is unprecedented in a major U.S. market," said Greenberg. "This gives our print, broadcast and interactive operations the opportunity to work together to develop unique content and programming in a variety of areas. Plus, with this combination, there will be no better way for advertisers to reach more people with a consistent message."
Allyson Meyers, who was recently general manager for WCWJ, Media General's CW affiliate in Jacksonville, will return to WSFL as station as station manager. Between 2004 and 2007, Meyers was general sales manager of WSFL.