Newsletters

news

Exclusive: Tron Pop-Up Shop Sneak Peek

With everything from Tron: Legacy snowboards to jewelry and clothing, Disney is unveiling a special pop-up store at an art gallery-café in Culver City.

© Disney

Tron scoop: Disney is set to debut a one-of-a-kind pop-up shop on Nov. 19th in Culver City.

The store will roll out more than 150 Tron-inspired items over the course of six weeks as a lead-up to the release of the sequel Tron: Legacy.  The shop’s location: Royal-T Café (8910 Washington Boulevard, 310-559-6300, royal-t.org), an art gallery-café that’s not far from where the scenes set inside the original movie’s Flynn’s Arcade were filmed.

Among the items for sale -- some exclusive to the store -- are luxury jewelry (such as the Tron Icon Necklace, by Rotenier, $2,600) and fashion items (including the Clu Hobo Bag, by Hayden-Harnett, $478, and the Qorra Couture Platform Sandal, by Jerome C. Rousseau, $795).

Disney designed the space to recreate a digital environment depicted in the movie called The Safe House, and the café will serve a menu with such items as “Lightcycle” salads and “Identity Disk” cakes.

So why did a behemoth like Disney choose a gallery space in Culver’s up-and-coming arts district as the location? Says owner of Royal-T Susan Hancock (who has previously hosted Hello Kitty and Barbie pop-ups and currently has a shop dedicated to cult phenom Emily the Strange): “Disney looked at us for our hipster crowd and the fact that we have an urban edge. It’s about reaching the influencers.”

What do you think?

Advertisement

Previous Story

How to Dress Like: A Dealmaker

Next Story

THR First Look Exclusive: Costumes of 'Tron'