True Blood Introduces New Beauty Line

2:18 PM PDT 6/23/2011 by Carol McColgin

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HBO’s vampire show teamed up with Tarte cosmetics to create a dramatic makeup collection.

Goth goes glam: Tarte cosmetics and HBO just unveiled a limited-edition True Blood beauty collection that’s inspired by the hit vampire drama. In the mix? Tarte’s LipSurgence lip tint in bold red ($24), a natural cheek stain ($30) and an eye shadow palette with 17 shimmer, matte and smoky shade options ($52) that were all hand-picked by the show’s Emmy award-winning makeup department head, Brigette Myre-Ellis.

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“I’ve always liked Tarte’s natural products,” says Myre-Ellis, who made sure to include some of her longtime favorites in the collection like the brand’s Lights, Camera, Lashes! mascara. The dark black-and-red corset packaging is also a nod to the sexy show, which stars Anna Paquin, Stephen Moyer and Alexander Skarsgard.

The collection is available now at sephora.com and HBO’s online store. True Blood’s fourth season kicks off Sunday, June 26.