TSN Secures March Madness Rights
TORONTO -- Canadian broadcaster CTV has picked up the local broadcast rights to the NCAA men's basketball tournament for its TSN cable sports channel.
The new Canadian March Madness home follows rival cable sports channel, The Score, airing the NCAA tournament for four years through 2010.
Terms of the new deal with the NCAA were not disclosed, but follows TSN recently snagging a raft of marquee TV sports properties, including the Tour de France pro cycling race and the EURO 2012 and 2016 European football championships under new owner BCE, the domestic phone giant.
TSN will produce an original studio show for pre- and post-game analysis, and air all games in high definition.