Tupac Sales Boosted by Coachella Hologram
News of the late Tupac Shakur's virtual appearance on the first Sunday (April 15) of the annual Coachella Festival has spurred a re-entry for his Greatest Hits album on the Billboard 200 chart and a jump on the Social 50 for his onstage duet partner, Snoop Dogg.
Tupac's 1998 album Greatest Hits returns to the Billboard 200 for the first time since 2000, as it jumps back in at No. 129 with 4,000 copies sold according to Nielsen SoundScan (a gain of 571 percent over the previous week). The MC's other albums also saw gains, including All Eyez On Me (2,000; up 95 percent) and Me Against the World (1,000; up 53 percent).
The late rapper's songs got a boost too. His biggest seller of the week was "Hail Mary" -- the song his projection opened with at Coachella. The song moved 13,000 downloads last week for a 1,530 percent sales increase. His second biggest seller was his No. 1 Billboard Hot 100 hit "California Love" (featuring Dr. Dre and Roger Troutman), shifting 11,000 downloads (119 percent increase). His third best-seller was the second Tupac song that was performed at Coachella -- "2 Of Amerikaz Most Wanted" (with Snoop). It sold 9,000 (up 881 percent).
Meanwhile, Snoop Dogg makes waves on the Social 50 tally as he rises 29-20 on the chart after a video of their duet performance was viewed more than 3.4 million times during the tracking week. Tupac, however, doesn't appear on the Social 50 as the popular clips was loaded to Snoop's official YouTube channel, not Tupac's, hence the growth for Tha Doggfather.