Turner Boss Predicts Big Things for CNN After "Historically Interesting" President Elected
"The overall national consciousness level of politics has been brought up, and I just don't think it's going to disappear," Turner CEO John Martin said.
CNN is benefiting greatly from the unusual political season, and a top executive said Thursday that the network should be able to continue that success.
"We are going to have a president who is historically interesting," said John Martin, CEO of Time Warner's Turner TV division, carefully avoiding making a prediction as to whom it might be, though presumably he was referring to Hillary Clinton or Donald Trump.
"CNN has never been stronger, and I believe it's sustainable. ... This is a presidential year — it's been getting a nice bump from that. ... The brand resonance of CNN has just lifted dramatically," he said
He added: "If somebody would have suggested at the beginning of this year that CNN would have been the host of as many debates and town halls and political forums as every other network combined, I would have said, 'No,' given our nonpartisan approach to covering news."
Continuing to be diplomatic about the odd campaigns thus far, Martin said: "We'll have the inauguration next year, the first 100 days of the presidency, and I think just the overall national consciousness level of politics has been brought up, and I just don't think it's going to disappear."
Like other TV executives lately, Martin raved about the strength of the ad market this year. "Television advertising is going to be a very healthy environment for the foreseeable future," he said.
Martin also said he's in "constructive discussions with numerous companies" to make sure Turner is included in skinny bundles.