Turner India JV to downsize
Real admits slow start, reassessing long-term plansNEW DELHI -- Real Global Broadcasting Pvt Ltd., the equal joint venture between Turner International and Alva Brothers Entertainment, announced Tuesday “the downsizing of its operations in India.”
RGBPL launched Hindi general entertainment channel Real in March, but has been struggling against veteran leaders such as Star India's StarPlus and aggressive new players like Colors, launched last year by Viacom's Indian joint venture Viacom18.
RGBPL said that the joint venture partners “are reassessing the company’s business plans (which) will be announced as soon as they are confirmed India is a long-term priority market for Turner International and our commitment to delivering compelling and entertaining content to our viewers is unwavering.”
“The downsizing will happen in a phased manner and will not affect all employees immediately. We will keep a certain number of people on board for the channel’s operation," Turner International India MD Anshuman Misra said in an interview.
As for Real's performance, Misra admits that “we did not get off to the start we aimed for. Some elements worked better than others. Real will continue to be on air…Until we fully assess the long-term plans for Real, we have to streamline operations.”
Real offers a mix of fiction and reality shows including a local version of international quiz-game show “Poker Face” offering a $217,390 prize.
Other shows included “Sarkaar Ki Duniya” ("The World of the Ruler") where 18 Indians meet on a remote island and are given tasks to transform the island, living under the scrutiny of an autocratic ruler. Fictional shows include youth-centric drama “Hindi Hai Hum” ("We Are Hindi"). But none of the shows garnered any major ratings denying Real a foothoold in the highly competitive genre of Hindi entertainment broadcasting.