Turner launches India ani unit

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Turner Broadcasting is aiming for a larger part of India's $12.8 billion media and entertainment industry, launching its first animation theatrical production business in India as well as an India-focused Hollywood movie and series channel with Warner Bros.

The new animated film production unit, which will also expand original live kids' action TV output, is Turner's maiden venture of its kind internationally, Turner said Thursday.

Turner did not disclose financial details, saying only that the venture involved the establishment of a multimillion-dollar business unit.

The channel launch date has not yet been announced.

The animation operation is expected to be based in Mumbai. A Turner spokesperson in India said that the company plans to produce at least two animated features a year.

Steve Marcopoto, TBS Asia Pacific president, said that expanding the scope of the company's activities in India is a "strategic imperative."

Turner's latest play is part of an Indian gold rush, which has seen such companies as NBC Universal and Disney pour millions of dollars into local partnerships and ventures.

Nyay Bhushan in New Delhi contributed to this report.
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