Turner, Warner Bros. to Launch Animation Streaming Service Boomerang
The $5-per-month service will include programming from Hannah-Barbera, Looney Tunes and MGM.
Bugs Bunny, Daffy the Duck and the entire Looney Tunes gang are making the jump into the digital age through a new subscription streaming service, Boomerang, set to launch this spring.
Created via a partnership between Turner and Warner Bros., both properties owned by Time Warner, Boomerang will offer more than 5,000 animated titles from Hanna-Barbera, Looney Tunes and MGM to subscribers in the U.S. Franchises coming to the service, which will cost $5 a month or $40 a year, include Scooby-Doo, Tom & Jerry, The Jetsons and The Flintstones. New animated series Dorothy and the Wizard of Oz and Wacky Races also will stream on Boomerang exclusively. The service also will be the exclusive home to new episodes of Scooby-Doo, Looney Tunes and Tom & Jerry.
The service is an expansion of the programming already offered via Turner's Boomerang network, which launched in the U.S. in 2000 and includes 24 hours of animated shows. "Boomerang is a beloved brand that has always had multi-generational appeal and some of the greatest animated shows ever created," Christina Miller, president of Boomerang, Cartoon Network and Adult Swim, said Tuesday in a statement. "Our ongoing partnership with Warner Bros. around this new premium service continues our strategy of making sure our fans are engaged with fresh and fun content whenever and wherever they want it."
Boomerang joins a growing slate of stand-alone streaming services from Time Warner brands. HBO launched HBO Now in 2015 and, last year, Turner launched FilmStruck for titles from the Criterion Collection. They are part of a digital portfolio that includes Warner Bros. acquisition DramaFever, which serves up Korean dramas and other international fare.
"We are bringing the best new and classic characters to kids, families and animation fans so they can now watch their favorite anywhere, anytime on any screen," said Craig Hunegs, president of Warner Bros. Digital Networks. "It's a whole new way to access Warner Bros.' storied legacy of laughs."
Boomerang is being powered by DramaFever technology. It will be available online and on iOS and Android devices at launch. It expects to add support for additional platforms, including set-top boxes, after the service starts running. A precise launch date has not been announced.