TV Academy Names New President and COO

Lucy Hood
Lucy Hood
 

Lucy Hood has been named president and COO of the Academy of Television Arts & Sciences, the organization announced Thursday.

Hood was executive director of the Institute for Communication Technology Management at USC. She was president of Fox Mobile Entertainment and a senior vp at News Corp. Hood replaces Alan Perris, who earlier this year announced his retirement.

Hood will report to Television Academy chairman Bruce Rosenblum and foundation chairman Jerry Petry and will oversee day-to-day operations of the academy and its foundation. She will work with  Rosenblum, Petry and their respective boards on new strategies and business development for the academy and its foundation. In her new role, Hood will provide leadership in digital strategy, corporate sponsorships, marketing, financial planning and more.

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Perris will remain on board until tyear's end as consultant to the chairman, working to help Hood transition into her new position. He will remain responsible for staff oversight for this year's Emmys telecast. 

“Lucy is an incredibly smart and forward-thinking executive who we believe is the perfect fit for the Television Academy,” said Rosenblum and Petry in a statement.  “Her leadership along with knowledgeable background in new media is exactly the type of president/COO that the academy requires as our organization looks toward the future of television.”

At USC, Hood headed the CTM institute, which is based out of the Marshall School of Business and sits at the intersection of technology and entertainment.

“I am thrilled to be joining such a prestigious organization as the Television Academy,” said Hood. “In a time when the television industry is experiencing so much change and evolution, I look forward to helping the Academy adapt and evolve as well."

Before joining USC, her work at Fox Mobile Entertainment saw her earn the first daytime Emmy nomination for mobile content with the mobile video series 24: Conspiracy. She and her team also led American Idol's innovative mobile efforts. 

Hood regularly speaks at forums such as Digital Hollywood, NATPE, CES and the Aspen and Milken Institute conferences. She holds an M.B.A. from Columbia University's Graduate School of Business and a B.A. from Yale University.

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