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When TV Brands Go Off Brand

9:14 PM PST 11/23/2010 by Tim Goodman

FX’s "Terriers" is the latest example of what happens when even good shows don’t conform to a channel’s clear identity.

There was a time when, if you were flipping through the TV universe, you could spot a CBS comedy with the volume off. Heavy husband, good looking and sassy wife, brightly lit stage. Not much has changed (though the fat husbands are on the decline) in that CBS remains adamant about traditional multicamera sitcoms with a laugh track or an egregiously giggly studio audience to sweeten the punchline payoffs. As a brand, it works.

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