Empty2 BILlion MARCH WITH OPENer
Two billion television viewers — almost a third of the planet's population — watched the Beijing Olympics' Opening Ceremony, Nielsen said Thursday. Citing TV audience data collected from 38 markets, more than five in 10 viewers in Asia watched the Aug. 8 event, including 44% of the viewers in South Korea, host of the 1988 Seoul Games. In Asia, only China topped South Korea, with 63% of the audience tuning in, according to data released Sunday by Nielsen's China partner, AGB Nielsen Media Research. Nielsen said after Asia, the viewer percentage was highest in Europe (30%) and North America (24%). Greece, host of the 2004 Athens Games, saw 44% of viewers tune in, while 2000 Sydney Games host Australia saw 43% of its viewers watch the ceremony.