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'SWINGTOWN' UNCERTAIN

CBS hasn't made a decision on the fate of its summer series "Swingtown," but that hasn't stopped CBS Paramount from shopping for a new network home. Sources said the studio is exploring other distribution options for the modestly rated 1970s-set drama, which CBS moved from Thursday to Friday nights. The studio hopes that "Swingtown," like NBC's "Friday Night Lights," can find a way to soldier on for a second season.

OPRAH GOES FOR GOLD

Oprah Winfrey hopes to bring the U.S. Olympic medalists from the Beijing Olympics together on her daytime talk show, according to Sports Business Daily. Asked for comment, a rep for "The Oprah Winfrey Show" said only that "it's not confirmed," but the publication reported that three agents who represent athletes had been contacted about appearing on a show with every U.S. medalist from this year's Games.

C4 FEELS AD PINCH

A year after Channel 4's decision to move away from commercial hits like "Celebrity Big Brother" in favor of more public service content, director of television Kevin Lygo said the broadcaster is maintaining overall audience share but being squeezed by the advertising downturn. Speaking Friday at the launch of the broadcaster's fall season, Lygo said that while audiences for Channel 4's group of channels, which includes More4 and E4, have "held steady" with 12% of total viewing, the channel still plans budget cuts.
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