TV Poker Comes to CBS, Discovery's Velocity
The new "Epic Poker League" tournament will air on the broadcast network under a time buy.
NEW YORK - CBS and Discovery Communications' new Velocity cable network, which targets men, are set to air a new "Epic Poker League" tournament under time buy and promotional barter arrangements, the Wall Street Journal reported.
The Journal said that the company behind the tournaments is paying CBS to air the show on weekends under a so-called "time buy," similar to an infomercial buy. Velocity will broadcast the show as a "promotional barter," using the show without payment, it added.
The broadcasts come courtesy of Federated Sports & Gaming, a start-up betting that there is room and money for televised poker after the government cracked down on online poker, which led several TV networks to stop airing poker tournaments.
The time-buy model has been common for poker shows on TV. Poker sites Full Tilt Poker and PokerStars used to pay networks for the rights to broadcast shows until the government crackdown.
A Justice Department backlash against the poker community led such entertainment industry players as Fox and ESPN to yank poker shows.