TV producers urged to fish other streams

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Cash-strapped producers must develop long-term funding models and rely on ingenuity to exploit new revenue streams, Hat Trick Prods. managing director Jimmy Mulville said Tuesday.

Speaking as part of a MIPTV panel addressing TV's financing woes, Mulville — whose company is close to piloting the U.K. hit "Have I Got News for You" for NBC — told execs that, despite the climate of anxiety, there are revenue opportunities.

"My job has become part psychotherapist," he said. "Now when I go into a meeting with a broadcaster, I listen to a lot of fear about their pensioned jobs and their dental plan.

"If you play in to this fear, you are going to make silly decisions about what you choose, and your strategy will be all about firing — too many people are being fired," Mulville added, citing longer runs and more forward ordering as possible ways to shore up financing. (partialdiff)
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