TV Ratings: Fox News Wins New Hampshire Primary Coverage
The cable news network leads CNN and MSNBC, the latter two dipping from 2008.
Fox News Channel nabbed multiple ratings victories during Tuesday's coverage of the New Hampshire Primary.
Anchored by Bret Baier and Megyn Kelly, the primetime block between 8 and 11 p.m. ET saw the network lead in both total viewers (4.17 million) and adults 25-54 (991,768). That comes just a week after the Iowa Caucuses, where FNC led in total viewers but saw CNN take the key demo.
As for CNN, the network was a distant No. 2 in total viewers (2.73 million) but closer with adults 25-54 (950,610). MSNBC came in at No. 3, relatively in line with its Iowa showing, with 1.75 million viewers and 493,692 adults 25-54.
It was a robust night for cable news, but not as much as Iowa. Overall cable news viewership for primetime, a gross 8.65 million viewers, was off by 1.5 million viewers from last Monday. And, unlike Iowa, not all of the networks were up from 2008. Only FNC rose from the last two-race New Hampshire Primary.
Digitally, CNN cites traffic surpassing Iowa, with CNNPolitics.com drawing north of 7 million unique visitors and 15 million page views.
See the full primetime rundown below:
Adults 25-54 (difference from 2008)
1. FNC: 991,768 (+10 percent)
2. CNN: 950,610 (-30 percent)
3. MSNBC: 493,692 (-45 percent)
Total Viewers (difference from 2008)
1. FNC: 4.173 million (+38 percent)
2. CNN: 2.729 million (-17 percent)
3. MSNBC: 1.748 million (-6 percent)