TV World pavilion focuses on small screen

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HONG KONG -- The small screen is ready for its closeup at the Hong Kong Filmart. Despite the fact that "film" is right there in the name of the event, television will be one of the focuses this year, according to organizers of the Hong Kong Trade Development Council.

The number of exhibitors of the second edition of the TV World pavilion has increased to 130 from 88 last year, a significant 48% increase as compared with the 7% growth of the overall number of exhibitors at Filmart.

TV World was initiated in 2007 by the Hong Kong Televisioners Assn. to create an international platform for the local television broadcasters to promote and interact with foreign counterparts.

"Hong Kong cinema is famous around the world, but the Hong Kong television industry has just as large an audience," said Tsui Siu-ming, president of HKTVA. "As Hong Kong television products gain in international profile, it is necessary for us to establish an expo devoted to the television industry."

Regional broadcasters such as China's CCTV, Japan's Fuji TV Network, Korea's KBS, Hong Kong's TVBI, ATV and i-Cable have booths in this year's TV World pavilion, as well as Germany's ARRI, Ceska TV from the Czech Republic and Maxim Media International and Imagination Worldwide from the U.S.

The seminar topics highlight the opportunities and challenges presented to today's television broadcaster, including the media convergency prospects at the 2008 Beijing Olympics, as well as the development and business opportunities of new digital media.

"The challenges and new opportunities faced by the television industry reflect the market trends after 'China entered the world and the world entered China' -- and the advent of the digital age," Tsui said.

TV World underlines the advantages the Hong Kong television industry has over its Chinese and overseas counterparts, Tsui added. "Media organizations from all around the world have entered or are trying to enter China, including overseas and Hong Kong television channels," he said. "Compared with Chinese broadcasters, members of the Hong Kong television industry have a wider international vision; at the same time, producers in Hong Kong have a better understanding of the Chinese market than any other country."

Developments in new media such as webcasting and mobile TV also represent a significant opportunity for the further expansion of the Hong Kong TV sector.
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