Twitter Appoints Leslie Berland as CMO
She will be charged with growing the Twitter brand.
Twitter has hired Leslie Berland to fill its vacant CMO position.
Berland's hire comes after a week of executive shuffling for the social media company, which has lost several top executives including head of media Katie Jacobs Stanton.
Berland will be charged with growing the Twitter brand, something CEO Jack Dorsey has said is a priority for the company as it seeks to jump start stalled user growth.
Prior to joining Twitter, Berland was executive vp global advertising, marketing and digital partnerships at American Express, where she worked for 11 years.
"Twitter is a service like no other. It has and continues to change the world, shaping how we communicate and connect, how we're entertained, informed and inspired," said Berland. "It represents everything that's relevant at each and every moment — to me, there's nothing more powerful. I'm thrilled to have the opportunity to work with Jack and the Twitter teams to bring the magic of Twitter to life, broaden its reach, and deepen its impact as the company enters this incredibly exciting new chapter."
Dorsey tweeted about the hire on Tuesday morning.
Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!— Jack (@jack) January 26, 2016