Twitter to Live Stream Weekly Out-of-Market Baseball, Hockey Games

Screenshot/NHL

Twitter users in the U.S. will also be able to access a live stream of nightly sports program, 'The Rally.'

Twitter announced Monday it will live stream weekly out-of-market MLB and NHL games.

In addition, Twitter is also launching a live, nightly streaming show covering multiple sports called The Rally, produced by over-the-top sports network 120 Sports.

The once-a-week out-of-market baseball and hockey games will be available free for logged-in and logged-out U.S. Twitter users with MLB games available worldwide, except in select international territories. The schedule of games streaming on Twitter will be announced at a later date. The streaming rights for MLB and NHL games and 120 Sports content come through Twitter's new partnership with MLB Advanced Media, the interactive media and internet company of the professional baseball league.

"Twitter is the fastest way to see what's unfolding in MLB and the NHL," Twitter CFO Anthony Noto said. "MLBAM has pioneered streaming live digital video and we could not be more excited to partner with them on live games as well as 'The Rally', giving our audience the live sports events they are already talking about on one screen on Twitter."

MLBAM executive vp, business added: "Twitter has long been a great partner and platform for both baseball and hockey fans as they follow their favorite teams and players every day. We know fans will embrace what this wide-ranging partnership brings  expanded and reliable access to live baseball and hockey and the introduction of Twitter's first daily live highlight show delivered intuitively to a platform where they're actively engaged with the games."

NHL executive vp, digital media and strategic planning: "Twitter has become a crucial forum and engagement tool for hockey fans to enhance their NHL viewing experience and stay connected to the game on and off the ice. We are excited that fans will now be able to enjoy live NHL games through our partnership with Twitter."

The Rally will include highlights and expert perspectives from multiple sports, from professional to college to the Olympics, in a program only available to Twitter users in the U.S. The program will use Twitter-based data to determine live trending topics and add other interactive elements for instant conversation and analysis.

"The Rally on Twitter will combine the production and editorial values of television with the speed and interactivity of digital media," said Jason Coyle, 120 Sports president. "We are excited to bring this first-of-its-kind programming to Twitter as we continue the push of 120 Sports beyond the limitations of traditional media, infusing real-time, scaled fan sentiment and feedback into the sports conversation every night."

The move follows Twitter agreeing to provide free live-streaming of the NFL's 10 Thursday Night Football games this fall — a deal that was announced in April

The social media network, which partnered with the NFL in 2013 to provide content through the Twitter Amplify service, will be the league's exclusive streaming partner for these games. The partnership also includes in-game highlights and pregame Periscope broadcasts from players and teams.

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