Pret-a-Reporter

Twitter May Be Getting Into the E-Commerce Biz

AP Photo/Richard Drew

A "buy now" button appeared earlier this week.

It appears Twitter is getting into the e-commerce biz, as it displayed a "Buy Now" button on some tweets earlier this week, according to the Los Angeles Times.

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The tweets that popped up with the new function linked to the online shopping site Fancy; Re/code first noticed the functionality back in January. This isn't the first time Twitter has given e-commerce a try. In May, the social media app partnered with Amazon.com to give users an opportunity to add items to their Amazon shopping carts by using the hashtag #AmazonCart.

Given that Twitter's shares have dropped since going public in November, this new feature may be another way for the company to create more revenue.

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