Twitter Ups Ross Hoffman to Head of Media

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Ross Hoffman

He replaces Nathan Hubbard, who announced his departure from the company last month.

Twitter has a new head of media. 

The social network has named longtime executive Ross Hoffman to the role of vp global media. He replaces Nathan Hubbard, who announced last month that he was leaving to start his own company, and is the third person to hold that position in the last six months, after the departure of Katie Jacobs Stanton in January. 

Hoffman has been with Twitter for the last six years, holding a number of positions including, most recently, senior director of brand strategy. He will report to Ali Jafari, who oversees media and partnerships. 

A Twitter spokesman issued the following statement about the news: "This year we're focused on delivering on five product priorities — refining our core service, live-streaming video, creators, safety, and developers — as well as recruiting great talent. We've successfully increased our shipping cadence on our core service and have asked some of our top leaders to take on key roles in the other priority areas." 

The appointment comes as CEO Jack Dorsey has been made a number of executive changes since returning to Twitter full-time in October. Twitter has seen several executive departures in those last eight months, including vp product Kevin Weil and vp engineering Alex Roetter. 

Recode first reported on Hoffman's appointment. 

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