Two Named Vice President at The Hollywood Reporter
The Hollywood Reporter has announced the promotion of two senior executives as part of a series of changes to its sales management team. The changes are designed to meet the demands of increased growth at THR, which is having year-over- year increases in ad revenue in excess of 30 percent.
Victoria Gold, executive director of movies, has been promoted to vp entertainment, and Beth Deutschman, executive director of television, has been promoted to vp television and media. The announcement was made by senior vp/publisher Lynne Segall.
"With the promotion of Victoria and Beth into senior leadership roles, we will be putting even more emphasis on our core business -- motion pictures and television -- both of which have seen significant year-over-year increases in trade and consumer ad programs for both our print and digital platforms," said Segall.
As vp entertainment, Gold will continue to drive integrated advertising for motion picture campaigns for awards season and consumer advertising for opening-weekend theatrical programs. She also will lead the sales efforts for key industry categories, including talent agencies, entertainment attorneys and postproduction.
As vp television and media, Deutschman will lead the continued growth of TV and cable advertising on all platforms, with an expanded focus on digital television, tune-in programs and creating events patterned after THR’s recent partnership with History for Hatfields & McCoys.
As part of the reorganization, THR associate publisher Craig Hitchcock will exit to pursue other opportunities.
Its digital platforms have seen record increases, with THR.com now drawing an average of more than 6 million monthly unique users, according to comScore. Its mobile platform, according to Quantcast, is now ranked the 31st-largest in the country. Additionally, more than 300,000 people have installed a recently launched THR Facebook reader, and the @THR Twitter stream has more than 300,000 followers.
Changes to the sales staff began last year with the consumer sales team when Jonathon Aubry was promoted to national consumer advertising director. Tyler Del Vento joined THR as fashion and luxury executive director from Forbes, and Roy Kim joined THR as executive director for jewelry and watches from The Los Angeles Times, where he held the same position.
“THR’s trajectory into the consumer space over the past year has been exciting and groundbreaking. Editorial staff members like style editor Carol McColgin, fashion editor Merle Ginsberg and culture editor Degen Pener are the best in the business. The content they’ve created has resonated with fashion, beauty and luxury companies and speaks both to the industry and to consumers,” said Segall.
THR's success among trade and consumer readerships has drawn top-level advertisers. “We’re delighted to welcome marquee fashion and luxury brands into the THR advertiser family, including Oscar de la Renta, Valentino, Armani, Bombardier, Gucci, Bulgari, Tom Ford, Hugo Boss, Dior, Louis Vuitton, Grey Goose, Canali, Marina B, South Coast Plaza and Jimmy Choo, which was the exclusive sponsor of THR's first most powerful stylist luncheon in March," said Segall.
Also announced was the appointment of Curtis Thompson, formerly with CondeNast, as THR director of conferences and events. “With the success of existing high-profile tentpole events like Women in Entertainment, Hollywood The Next Generation, N.Y. Power event, Stylists and Power Lawyers, we are looking to expand our consumer-facing events programs and add a number of industry conferences to our portfolio," said Segall. "Curtis’ extensive experience in this space makes him a fantastic addition to our team."
On tap for the fall, THR is creating a "Top 25" most powerful decorators in entertainment event, partnering with the Century in Westwood and Related Real Estate to create a Show House.
A series of conferences are planned for 2013 that will focus on technology, finance, branded entertainment and digital TV. “The Hollywood Reporter will continue to evolve our products and services to provide new and even greater value to our clients and readers,” said Segall.