Two scribes sign on for brand duty

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Branded entertainment production company Science + Fiction has signed deals to co-develop programming with veteran comedy writers Danny Zuker and Tim Kelleher.

According to Science + Fiction CEO Kevin Townsend, the move represents a growing interest among writers to work on branded entertainment projects amid the realization that an increasing amount of programming going forward will be funded by brands.

"We've got a wave of traditional Hollywood writers and producers who over the past year have become aware of the branded programming space and who want to understand what's next," Townsend said.

Zuker, a former writer on "Just Shoot Me!" and executive producer on "Stacked," said he and writing partner Kelleher are working on developing a number of branded entertainment projects with Science + Fiction, as well as creating a nonbranded comedic Web site for the company.

"It used to be that if you struck out with your material in the TV or movies, you were shit out of luck, but now there's this whole other (online) venue you can exhibit your stuff on and another whole source of funding for programming (brands)," Zuker said. "Shrinking comedy markets and the strike have hastened these types of partnerships for people like myself."
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